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Erschienen in:
A Study of Barriers Faced by Consumers in Using UPI-Based Apps Kapitel lesen Erstes Kapitel lesen

2021 | OriginalPaper | Buchkapitel

Augmented Reality: An Upcoming Digital Marketing Tool in India

verfasst von : Himanshu Matta, Ruchika Gupta

Erschienen in: Advances in Interdisciplinary Research in Engineering and Business Management

Verlag: Springer Nature Singapore

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Abstract

Augmented reality (AR) is a technology that syndicates virtual objects with actual world enabling real-time interaction with virtual objects. AR is an upcoming technology in India which is now widely used by the marketers to attract customers. This research paper will examine the present uses of AR technology as a digital marketing tool in India along with the future scope of this technology. Based on secondary data, this paper will also examine the challenges faced by digital marketers in India to use AR technology. The aim of this paper is also to provide awareness about uses of AR in marketing.

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Vorheriges Kapitel Disparity in Perception of Male and Females About Employees Welfare Programs in the Outsourcing Industry
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Metadaten
Titel
Augmented Reality: An Upcoming Digital Marketing Tool in India
verfasst von
Himanshu Matta
Ruchika Gupta
Copyright-Jahr
2021
Verlag
Springer Nature Singapore
Buch
Advances in Interdisciplinary Research in Engineering and Business Management

Print ISBN: 978-981-16-0036-4

Electronic ISBN: 978-981-16-0037-1

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-981-16-0037-1_3