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2021 | OriginalPaper | Buchkapitel

7. Avarice of Advertising

How Algorithmic Ad Distribution Funds Fake News and Reinforces Racism

verfasst von : Noah Giansiracusa

Erschienen in: How Algorithms Create and Prevent Fake News

Verlag: Apress

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Abstract

When we think of Google supporting the fake news industry, the first thing that comes to mind is how, as described in the previous chapter, it serves up an audience with its various search products. However, there is an entirely separate way—less obvious but extremely influential—that Google supports the fake news industry: financially through ad revenue. The first half of this chapter focuses on the mechanics and scale of Google’s algorithmic ad distribution system, the extent to which it funds fake news organizations, and the reluctant steps Google has taken over the years to curtail this dangerous flow of funds.

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Vorheriges Kapitel Gravitating to Google

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This forty percent is less than the seventy percent mentioned above because revenue is based on traffic—and while Google served ads on seventy percent of the sites, some of the highly trafficked ones were served ads by other providers.

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See Footnote 20.

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Titel: Avarice of Advertising
verfasst von: Noah Giansiracusa
Verlag: Apress
Buch: How Algorithms Create and Prevent Fake News
Print ISBN: 978-1-4842-7154-4

Electronic ISBN: 978-1-4842-7155-1

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-1-4842-7155-1_7

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