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Erschienen in:
Aesthetic Labour: Beauty Politics in Neoliberalism Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

12. ‘Being a Better #Freelancer’: Gendered and Racialised Aesthetic Labour on Online Freelance Marketplaces

verfasst von : Monika Sengul-Jones

Erschienen in: Aesthetic Labour

Verlag: Palgrave Macmillan UK

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Abstract

This chapter takes up the heuristic of “body-work” to explain how novice women freelance writers using online freelance marketplaces handle the minefield of gendered paradoxes, and constraints, about their self-presentation online. From choosing an appropriate profile photo to responding to client requests to get positive public feedback, women writers working at a distance engage in largely invisible labors simply to get the marketplace websites to function. These labors include self-surveillance, racialized self-erasure, and deference. The chapter thus names how narratives about “freelancer” as an entrepreneurial subject and web platforms as neutral technologies are achieved through the asethetic “body-work” of freelancers.

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Vorheriges Kapitel Skin: Post-feminist Bleaching Culture and the Political Vulnerability of Blackness
Nächstes Kapitel Seriously Stylish: Academic Femininities and the Politics of Feminism and Fashion in Academia
Fußnoten
1
I do not ask my informants about their citizenship. I chose not to use pseudonyms for my informants or to relay many demographic details in order to avoid inadvertently classifying them to my readers according to my own categories. Instead, I seek to show how classifications about them emerged as a part of their experience using marketplaces online.
 
2
Networked ‘on-demand’ marketplace technology companies in the USA include Amazon’s Mechanical Turk (for cognitive piecework), Uber (freelance taxi drivers), freelancer.​com (‘knowledge’ work), and TaskRabbit (service-related domestic tasks). Many require a US social security number to work, including Amazon’s Mechanical Turk; Elance-oDesk-Upwork do not. On Elance more than twenty thousand freelancers are registered from over twenty-five countries.
 
3
These companies define themselves as neutral software companies facilitating peer-to-peer connections, not as companies with a responsibility to the workers as employees (Isaac and Singer 2015). ‘Defendants hold themselves out as nothing more than a neutral technological platform, designed simply to enable drivers and passengers to transact the business of transportation’, the California Labour Commissioner’s Office wrote about Uber as quoted in an article for the New York Times. ‘The reality, however, is that defendants are involved in every aspect of the operation’ (Isaac and Singer 2015).
 
4
While it is not in the scope of this paper to analyse the processes that go into writing proposals or setting prices and pay rates, I do not intend to minimise their importance to my informants. Rather, meaningfully unpacking these processes would require a second chapter.
 
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Metadaten
Titel
‘Being a Better #Freelancer’: Gendered and Racialised Aesthetic Labour on Online Freelance Marketplaces
verfasst von
Monika Sengul-Jones
Copyright-Jahr
2017
Buch
Aesthetic Labour

Print ISBN: 978-1-137-47764-4

Electronic ISBN: 978-1-137-47765-1

Copyright-Jahr: 2017

DOI
https://doi.org/10.1057/978-1-137-47765-1_12