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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Benelli and QJ Compete in the International Motorbike Arena
verfasst von : Francesca Spigarelli, William Wei, Ilan Alon
Erschienen in: Chinese International Investments
Verlag: Palgrave Macmillan UK
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Marta, the young Chinese Managing Director, was sitting in her office in Pesaro contemplating the purchase of the Italian bike manufacturer Benelli. QJ had purchased Benelli in 2005. After the Chinese beat out the Russians in a bid to acquire the company, QJ was off to a very good start: the local authorities helped to create a welcoming environment, the two production lines were operational, new motorbikes were being projected by skilled engineers, and the new scooters were so attractive!