Books Marketing + Sales

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the …

This open access book explores the history of how banks and banking services have become part of everyday life. Taking welfare state Sweden as its setting, the book identifies key cultural challenges and shows how banks and finance companies made …

This book offers a well-investigated and accessible picture of the current situation around the politics of LGBT (Lesbian, Gay, Bisexual, and Transgender) rights and activism in Central Europe and the Western Balkans in the context of the …

This book presents France's economic and monetary history from the ruins of 1945 to its prospects in the 22nd century. It focuses on the pivotal moments that transformed France into a global economic leader, overcoming monumental challenges such …

This book explores the effects of Artificial Intelligence (AI) across different disciplines. As AI applications continue to progress, serious concerns arise about effectively protecting the copyright of items they produce. Each country views AI as …

This book comprehensively and systematically explores the basic theory of industrial culture, putting forward its system structure, expounding its evolution history, unearthing its functional value, and analyzing industrial soft power, industrial …

This book explores Armenia’s evolving relationship with the European Union, focusing on the intersection of Europeanization, domestic reform, and the ongoing challenges of regional geopolitics. The study combines qualitative and quantitative …

What is a chilling effect on speech? It’s a phenomenon frequently invoked by courts, regulators, and activists; cited in litigation, policy debates, and public discourse; and relied upon as an explanatory shorthand. Yet – until now – it has never …

Humankind faces two anthropogenic threats to its survival that are closely linked. The first is the end of the Holocene and the start of the Anthropocene, which was marked by the test of a nuclear bomb on 16 July 1945. In the prevailing peace and …

Within enlargement policy, a distinctive feature is pre-accession assistance funding. Although European funds originated at the very beginning of the European integration process, each enlargement round has prompted adaptations in European Union …

This book offers an interdisciplinary overview of autonomy in artificial intelligence and robotics, positioning it as the central concept in the contemporary debate on AI’s societal integration. The term itself is dangerously ambiguous: its …

This book provides unique insight into the challenges and opportunities of structural transformation and economic development in Africa. It highlights the vital role played by enterprise, in particular the participation of women in this process …

This book offers a timely and in-depth analysis of how Non-Fungible Tokens (NFTs) and metaverse technologies are reshaping key legal concepts and regulatory frameworks in the digital age.

As blockchain-based assets and immersive virtual …

This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global …

This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia’s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on …

The book aims to help readers comprehensively understand the concepts, principles and practical applications of e-commerce, to master the basic knowledge and skills of e-commerce from different dimensions, and to improve the readers' understanding …

This pioneering collection delves into Jane Austen's enduring legacy in the East, exploring her significance to East-West relations, Westernization, and Asian identities. It enriches Austen studies by integrating Asian viewpoints on feminism …

This open access book presents the main theme which advances the significance of cultural dialogue between China and Europe. The essence of the historical ties between China and Europe has resurfaced, much because of the Belt and Road Initiative …

This book moves beyond the stereotyped approaches adopted in earlier works on ‘Chinatowns’ and introduces instead the Chinese spaces in the metropolitan city of Kuala Lumpur (KL), Malaysia. Seeing beyond the ‘Chinatown’, this book puts forward the …

In late 2019, the Corona virus caused a worldwide outbreak of the infections disease COVID-19. Lockdowns, quarantine and mandatory masks were only some of the drastic consequences on the everyday life of societies. This volume contains essays …