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Erschienen in:
Partial Least Squares for Heterogeneous Data Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

21. Brand Nostalgia and Consumers’ Relationships to Luxury Brands: A Continuous and Categorical Moderated Mediation Approach

verfasst von : Aurélie Kessous, Fanny Magnoni, Pierre Valette-Florence

Erschienen in: The Multiple Facets of Partial Least Squares and Related Methods

Verlag: Springer International Publishing

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Abstract

This study investigates the role of nostalgia in the consumer-brand relationships in the luxury sector. Results indicate that the nostalgic luxury car brands (vs. futuristic luxury car brands) lead to stronger consumer-brand relationships. Moreover, brand nostalgia has a direct positive effect on brand attachment and separation distress. Brand attachment is also a partial mediator between brand nostalgia and separation distress. In addition, the influence of two moderating variables is examined. We show that past temporal orientation reinforces the relationship between (1) brand nostalgia and brand attachment, and between (2) brand nostalgia and separation distress. Finally, consumers’ need for uniqueness reinforces the relationship between brand attachment and separation distress. On a methodological side, the study shows the ability of the PLS approach to handle higher order latent variables both in the context of continuous and categorical latent moderated mediation variables.

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Vorheriges Kapitel Multi-group Invariance Testing: An Illustrative Comparison of PLS Permutation and Covariance-Based SEM Invariance Analysis
Nächstes Kapitel A Partial Least Squares Algorithm Handling Ordinal Variables
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Metadaten
Titel
Brand Nostalgia and Consumers’ Relationships to Luxury Brands: A Continuous and Categorical Moderated Mediation Approach
verfasst von
Aurélie Kessous
Fanny Magnoni
Pierre Valette-Florence
Copyright-Jahr
2016
Buch
The Multiple Facets of Partial Least Squares and Related Methods

Print ISBN: 978-3-319-40641-1

Electronic ISBN: 978-3-319-40643-5

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-40643-5_21

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