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Erschienen in:
2013 | OriginalPaper | Buchkapitel
5. Brand Risks in Cyberspace
verfasst von : Christopher Hofman, Simeon Keates
Erschienen in: Countering Brandjacking in the Digital Age
Verlag: Springer London
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Abstract
One of the difficulties in writing a book like this is knowing when to stop writing. Through the course of writing this one, we have been paying attention to the stream of stories in mainstream media arising from brandjacking, cybersquatting and an assorted collection of other dubious or suspect practices in cyberspace. The consequences of these examples are almost always financial or reputational damage, either for the brand owner or for the infringing party. This concluding chapter explores some of the more recent stories of brand risk in the news, to show how brand risks are here to stay and are continuously evolving as new technologies become available. The chapter finishes by reviewing the overall content of the book to summarise the important points we have discussed and explored.