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2017 | OriginalPaper | Buchkapitel

6. Breaking Out

verfasst von : Aaron C. T. Smith, Fiona Sutherland, David H. Gilbert

Erschienen in: Reinventing Innovation

Verlag: Springer International Publishing

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Abstract

This chapter examines a case study focusing on ambidexterity capabilities. The leadership in this chapter’s case firm made a bold commitment to positioning innovation as a core feature of its culture. An experimental approach was adopted that heightened the explore—exploit tension, propelling the firm’s innovation objectives. They iteratively developed an innovation mindset designed to stimulate new, ‘ahead of the curve,’ services in order to secure a sustainable turnover of new revenue. The chapter emphasizes the case firm’s formation of an agile, technology-focused, product-oriented business unit that turned the traditional services firm business model upside-down by using low touch services, remote connections, self-service clients, and a high volume of transactions and clients, all within more modest margins. The chapter presents the firm’s response as a form of ambidexterity capability.

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Vorheriges Kapitel Structuring Innovation

Nächstes Kapitel Designing Business Innovation

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Titel: Breaking Out
verfasst von: Aaron C. T. Smith
Fiona Sutherland
David H. Gilbert
Verlag: Springer International Publishing
Buch: Reinventing Innovation
Print ISBN: 978-3-319-57212-3

Electronic ISBN: 978-3-319-57213-0

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-57213-0_6

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