2010 | OriginalPaper | Buchkapitel
Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis
verfasst von : Adee Athiyaman, Christopher D. Merrett
Erschienen in: International Place Branding Yearbook 2010
Verlag: Palgrave Macmillan UK
An empirical fact about rural communities is that they tend to be branded by state officials as “escape destinations” for urban residents tired of city living. For example, the positioning statements of rural Illinois include themes such as “There’s a Place outside Chicago called Illinois”, and “Illinois: A Million Miles from Monday.” Since this practice ignores the complexity of rural place identity, this chapter utilizes residents’ perceptions to brand rural communities.