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2016 | OriginalPaper | Buchkapitel

Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making

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Abstract

Research on effectuation has the opportunity to advance from an intermediate development stage along two main directions. First, effectuation exists as an alternative to classical models for testing hypotheses; and second, effectuation has introduced a grounded approach that envisions new theoretical elements and further theories. In this chapter, I discuss the potential effectuation has for both theory testing and theory building. I present the methods from which effectuation theory emerged, namely the think-aloud method, and their protocols and content analysis. I offer hints for the implementation of such methods and provide an illustration from a related research project. I also discuss sample size and elicitation tool construction. I conclude with limitations of the effectuation approach to research.

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Metadaten
Titel
Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making
verfasst von
M. Laura Frigotto
Copyright-Jahr
2016
DOI
https://doi.org/10.1007/978-3-319-27108-8_9

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