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Erschienen in:
1990 | OriginalPaper | Buchkapitel
International Mergers: The Pursuit of Global Market Leadership?
verfasst von : Michael C. McDermott, Sidney J. Gray
Erschienen in: Perspectives in Industrial Organization
Verlag: Springer Netherlands
Enthalten in: Professional Book Archive
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Since the mid-1980s there have been some fundamental changes in the nature of merger activity with particular reference to international mergers and the focus on brands and globalisation. In this paper, acquisition activity in the Triad markets of the US, Europe and Japan is evaluated and the impact of corporate acquisition strategies assessed internationally. Note that the terms ‘mergers’, ‘acquisitions’ and ‘takeovers’ are used synonymously throughout this paper, as in popular parlance.