Skip to main content

2015 | OriginalPaper | Buchkapitel

Cognitive Differences and Their Impact on Information Perception: An Empirical Study Combining Survey and Eye Tracking Data

verfasst von : Lisa Falschlunger, Horst Treiblmaier, Othmar Lehner, Elisabeth Grabmann

Erschienen in: Information Systems and Neuroscience

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Research shows that the quality of managerial decision making is dependent on both the availability and the interpretation of information. Visualizations are widely used to transform raw data into a more understandable format and to compress the constantly growing amount of information being produced. However, research in this area is highly fragmented and results are contradicting. A possible explanation for inconsistent results is the neglect of individual characteristics such as experience, working memory capacity, or cultural background. We propose a preliminary model based on an extensive literature review on cognition theory that sheds light on potential individual antecedents of information processing efficiency. Our preliminary results based on eye tracking, automated span tasks, as well as survey data show that domain expertise, spatial ability and long term orientation exert a significant influence on this cognitive construct.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
1.
Zurück zum Zitat Dilla, W., Janvrin, D.J., Raschke, R.: Interactive data visualization: new directions for accounting information systems research. J. Inf. Syst. 24(2), 1–37 (2010) Dilla, W., Janvrin, D.J., Raschke, R.: Interactive data visualization: new directions for accounting information systems research. J. Inf. Syst. 24(2), 1–37 (2010)
2.
Zurück zum Zitat Edmunds, A., Morris, A.: The problem of information overload in business organizations: a review of the literature. Int. J. Inf. Manage. 20(1), 17–28 (2000)CrossRef Edmunds, A., Morris, A.: The problem of information overload in business organizations: a review of the literature. Int. J. Inf. Manage. 20(1), 17–28 (2000)CrossRef
3.
Zurück zum Zitat Eppler, M.J., Mengis, J.: The concept of information overload: a review of literature from organization science, accounting, marketing, MIS, and related disciplines. Inf. Soc. 20, 35–344 (2004)CrossRef Eppler, M.J., Mengis, J.: The concept of information overload: a review of literature from organization science, accounting, marketing, MIS, and related disciplines. Inf. Soc. 20, 35–344 (2004)CrossRef
4.
Zurück zum Zitat Lurie, N.H., Mason, C.H.: Visual representation: implications for decision making. J. Mark. 71(1), 160–177 (2007)CrossRef Lurie, N.H., Mason, C.H.: Visual representation: implications for decision making. J. Mark. 71(1), 160–177 (2007)CrossRef
5.
Zurück zum Zitat Tortosa-Edo, V., López-Navarro, M.A., Llorens-Monzonís, J., Rodríguez-Artola, R.M.: The antecendent role of personal environment values in the relationships among trust in companies, information processing and risk perception. J. Risk Res. 17(8), 1019–1035 (2014)CrossRef Tortosa-Edo, V., López-Navarro, M.A., Llorens-Monzonís, J., Rodríguez-Artola, R.M.: The antecendent role of personal environment values in the relationships among trust in companies, information processing and risk perception. J. Risk Res. 17(8), 1019–1035 (2014)CrossRef
6.
Zurück zum Zitat Al-Kassab, J., Ouertani, Z.M., Schiuma, G., Neely, A.: Information visualization to support management decisions. Int. J. Inf. Technol. Decis. Making 13(2), 407–428 (2014)CrossRef Al-Kassab, J., Ouertani, Z.M., Schiuma, G., Neely, A.: Information visualization to support management decisions. Int. J. Inf. Technol. Decis. Making 13(2), 407–428 (2014)CrossRef
7.
Zurück zum Zitat Parsons, P., Sedig, K.: Adjustable properties of visual representations: improving the quality of human-information interaction. J. Assoc. Inf. Sci. Technol. 65(3), 455–482 (2014)CrossRef Parsons, P., Sedig, K.: Adjustable properties of visual representations: improving the quality of human-information interaction. J. Assoc. Inf. Sci. Technol. 65(3), 455–482 (2014)CrossRef
8.
Zurück zum Zitat Conati, C., Maclaren, H.: Exploring the role of individual differences in information visualization. In: Proceedings of AVI 2008, pp. 199–206. ACM (2008) Conati, C., Maclaren, H.: Exploring the role of individual differences in information visualization. In: Proceedings of AVI 2008, pp. 199–206. ACM (2008)
9.
Zurück zum Zitat Barat, A.H.: Human perception and knowledge organization: visual imagery. Libr. Hi Tech. 25(3), 338–351 (2007)CrossRef Barat, A.H.: Human perception and knowledge organization: visual imagery. Libr. Hi Tech. 25(3), 338–351 (2007)CrossRef
10.
Zurück zum Zitat Galletta, D., Vessey, I.: Cognitive fit: an empirical study of information acquisition. Inf. Syst. Res. 2(1), 63–84 (1991)CrossRef Galletta, D., Vessey, I.: Cognitive fit: an empirical study of information acquisition. Inf. Syst. Res. 2(1), 63–84 (1991)CrossRef
11.
Zurück zum Zitat Porat, T., Oron-Gilad, T., Meyer, J.: Task-dependent processing of tables and graphs. Behav. Inf. Technol. 28(3), 293–307 (2009)CrossRef Porat, T., Oron-Gilad, T., Meyer, J.: Task-dependent processing of tables and graphs. Behav. Inf. Technol. 28(3), 293–307 (2009)CrossRef
12.
Zurück zum Zitat So, S., Smith, M.: Multivariate decision accuracy and the presentation of accounting information. Acc. Forum 28(3), 283–305 (2004)CrossRef So, S., Smith, M.: Multivariate decision accuracy and the presentation of accounting information. Acc. Forum 28(3), 283–305 (2004)CrossRef
13.
Zurück zum Zitat Dilla, W.N., Janvrin, D.J.: Voluntary disclosure in annual reports: the association between magnitude and direction of change in corporate financial performance and graph use. Acc. Horiz. 24(2), 257–278 (2010)CrossRef Dilla, W.N., Janvrin, D.J.: Voluntary disclosure in annual reports: the association between magnitude and direction of change in corporate financial performance and graph use. Acc. Horiz. 24(2), 257–278 (2010)CrossRef
14.
Zurück zum Zitat Parush, A., Hod, A., Shtub, A.: Impact of visualization type and contextual factors on performance with enterprise resource planning systems. Comput. Ind. Eng. 52(1), 133–142 (2007)CrossRef Parush, A., Hod, A., Shtub, A.: Impact of visualization type and contextual factors on performance with enterprise resource planning systems. Comput. Ind. Eng. 52(1), 133–142 (2007)CrossRef
15.
Zurück zum Zitat Peck, E.M., Yuksel, B.R., Harrison, L., Ottley, A., Remco, C.: Position paper: towards a 3-dimensional model of individual cognitive differences. In: Proceedings of BELIV 2012, pp. 1–6. ACM (2012) Peck, E.M., Yuksel, B.R., Harrison, L., Ottley, A., Remco, C.: Position paper: towards a 3-dimensional model of individual cognitive differences. In: Proceedings of BELIV 2012, pp. 1–6. ACM (2012)
16.
Zurück zum Zitat Yigitbasioglu, O.M., Valcu, O.: A review of dashboards in performance management: implications for design and research. Int. J. Acc. Inf. Syst. 13(1), 41–59 (2012)CrossRef Yigitbasioglu, O.M., Valcu, O.: A review of dashboards in performance management: implications for design and research. Int. J. Acc. Inf. Syst. 13(1), 41–59 (2012)CrossRef
17.
Zurück zum Zitat Ziemkiewicz, C., Kosara, R.: Beyond bertin: seeing the forest despite the trees. IEEE Comput. Graph. Appl. 30(5), 7–11 (2010)CrossRef Ziemkiewicz, C., Kosara, R.: Beyond bertin: seeing the forest despite the trees. IEEE Comput. Graph. Appl. 30(5), 7–11 (2010)CrossRef
18.
Zurück zum Zitat Miller, G.A.: The magical number seven, plus or minus two: some limits on our capacity for processing information. Psychol. Rev. 63, 81–97 (1956)CrossRef Miller, G.A.: The magical number seven, plus or minus two: some limits on our capacity for processing information. Psychol. Rev. 63, 81–97 (1956)CrossRef
19.
Zurück zum Zitat Lord, R.G., Maher, K.J.: Alternative information-processing models and their implications for theory, research, and practice. Acad. Manage. Rev. 15(1), 9–28 (1990) Lord, R.G., Maher, K.J.: Alternative information-processing models and their implications for theory, research, and practice. Acad. Manage. Rev. 15(1), 9–28 (1990)
20.
Zurück zum Zitat Anderson, E.W., Potter, K.C., Matzen, L.E., Shepherd, J.F., Preston, G.A., Silva, C.T.: A user study of visualization effectiveness using EEG and cognitive load. In: Eurographics/IEEE Symposium on Visualization 2011 vol. 30, issue 3, pp. 791–800 (2011) Anderson, E.W., Potter, K.C., Matzen, L.E., Shepherd, J.F., Preston, G.A., Silva, C.T.: A user study of visualization effectiveness using EEG and cognitive load. In: Eurographics/IEEE Symposium on Visualization 2011 vol. 30, issue 3, pp. 791–800 (2011)
21.
Zurück zum Zitat Mostyn, G.R.: Cognitive load theory: what it is, why it’s important for accounting construction and research. Issues Acc. Educ. 27(1), 227–245 (2012)CrossRef Mostyn, G.R.: Cognitive load theory: what it is, why it’s important for accounting construction and research. Issues Acc. Educ. 27(1), 227–245 (2012)CrossRef
22.
Zurück zum Zitat Vessey, I.: Cognitive fit: a theory-based analysis of the graphs versus tables literature. Decis. Sci. 22(2), 219–240 (1991)CrossRef Vessey, I.: Cognitive fit: a theory-based analysis of the graphs versus tables literature. Decis. Sci. 22(2), 219–240 (1991)CrossRef
23.
Zurück zum Zitat Hill, W.Y., Milner, M.M.: Guidelines for graphical displays in financial reporting. Acc. Educ. 12(2), 135–157 (2003)CrossRef Hill, W.Y., Milner, M.M.: Guidelines for graphical displays in financial reporting. Acc. Educ. 12(2), 135–157 (2003)CrossRef
24.
Zurück zum Zitat Kuang, X., Zhang, H., Zhao, S., McGuffin, M.J.: Tracing tuples across dimensions: a ccomparison of scatterplots and parallel coordinate plots. Comput. Graph. Forum 31(3), 1365–1374 (2012)CrossRef Kuang, X., Zhang, H., Zhao, S., McGuffin, M.J.: Tracing tuples across dimensions: a ccomparison of scatterplots and parallel coordinate plots. Comput. Graph. Forum 31(3), 1365–1374 (2012)CrossRef
25.
Zurück zum Zitat Speier, C., Vessey, I., Valacich, J.S.: The effects of interruptions, task complexity, and computer-supported decision-making performance. Decis. Sci. 34(4), 771–797 (2003)CrossRef Speier, C., Vessey, I., Valacich, J.S.: The effects of interruptions, task complexity, and computer-supported decision-making performance. Decis. Sci. 34(4), 771–797 (2003)CrossRef
26.
Zurück zum Zitat Hard, N.J., Vanecek, M.T.: The implications of task and format on the use of financial information. J. Inf. Syst. 5(2), 35–49 (1991) Hard, N.J., Vanecek, M.T.: The implications of task and format on the use of financial information. J. Inf. Syst. 5(2), 35–49 (1991)
27.
Zurück zum Zitat Wood, R.E.: Task complexity: definition of the construct. Organ. Behav. Hum. Decis. Process. 37, 60–82 (1986)CrossRef Wood, R.E.: Task complexity: definition of the construct. Organ. Behav. Hum. Decis. Process. 37, 60–82 (1986)CrossRef
28.
Zurück zum Zitat Speier, C.: The influence of information presentation formats on complex task decision-making performance. Int. J. Hum. Comput. Stud. 64(11), 1115–1131 (2006)CrossRef Speier, C.: The influence of information presentation formats on complex task decision-making performance. Int. J. Hum. Comput. Stud. 64(11), 1115–1131 (2006)CrossRef
29.
Zurück zum Zitat Gelman, A., Unwin, A.: InfoVis and statistical graphics: different goals, different looks. J. Comput. Graph. Stat. 22(1), 2–28 (2013)CrossRef Gelman, A., Unwin, A.: InfoVis and statistical graphics: different goals, different looks. J. Comput. Graph. Stat. 22(1), 2–28 (2013)CrossRef
30.
Zurück zum Zitat Hahn, U.: Experiential limitation in judgment and decision. Top. Cogn. Sci. 6(2), 229–244 (2014)CrossRef Hahn, U.: Experiential limitation in judgment and decision. Top. Cogn. Sci. 6(2), 229–244 (2014)CrossRef
31.
Zurück zum Zitat Kook, N., Parente, R., Verville, J.: Can hofstede’s model explain national differences in perceived information overload? a look at data from the US and New Zealand. IEEE Trans. Prof. Commun. 51(1), 33–49 (2008)CrossRef Kook, N., Parente, R., Verville, J.: Can hofstede’s model explain national differences in perceived information overload? a look at data from the US and New Zealand. IEEE Trans. Prof. Commun. 51(1), 33–49 (2008)CrossRef
32.
Zurück zum Zitat Goldberg, J., Helfman, J.: Eye tracking on visualizations: progressive extraction of scanning strategies. In: Huang, W. (ed.) Handbook of Human Centric Visualization, pp. 337–372. Springer (2014) Goldberg, J., Helfman, J.: Eye tracking on visualizations: progressive extraction of scanning strategies. In: Huang, W. (ed.) Handbook of Human Centric Visualization, pp. 337–372. Springer (2014)
33.
Zurück zum Zitat Renshaw, J.A., Finlay, J.E., Tyfa, D., Ward, R.D.: Designing for visual influence: an eye tracking study of the usability of graphical management information. In: Proceedings of Interact 2003, pp. 144–151. ACM (2003) Renshaw, J.A., Finlay, J.E., Tyfa, D., Ward, R.D.: Designing for visual influence: an eye tracking study of the usability of graphical management information. In: Proceedings of Interact 2003, pp. 144–151. ACM (2003)
34.
Zurück zum Zitat Redick, T.S., Broadway, J.M., Meier, M.E., Kuriakose, N.U., Kane, M.J., Engle, R.W.: Measuring working memory capacity with automated complex span tasks. Eur. J. Psychol. Assess. 28(3), 164–171 (2012)CrossRef Redick, T.S., Broadway, J.M., Meier, M.E., Kuriakose, N.U., Kane, M.J., Engle, R.W.: Measuring working memory capacity with automated complex span tasks. Eur. J. Psychol. Assess. 28(3), 164–171 (2012)CrossRef
35.
Zurück zum Zitat Hofstede, G.: Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd edn. Sage Publications (2001) Hofstede, G.: Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, 2nd edn. Sage Publications (2001)
36.
Zurück zum Zitat Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M.: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publishing (2014) Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M.: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publishing (2014)
Metadaten
Titel
Cognitive Differences and Their Impact on Information Perception: An Empirical Study Combining Survey and Eye Tracking Data
verfasst von
Lisa Falschlunger
Horst Treiblmaier
Othmar Lehner
Elisabeth Grabmann
Copyright-Jahr
2015
DOI
https://doi.org/10.1007/978-3-319-18702-0_18

Premium Partner