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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Commitment 2: Understand Short- and Long-Term Needs
verfasst von : Yasushi Kusume, Neil Gridley
Erschienen in: Brand Romance
Verlag: Palgrave Macmillan UK
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If you were to ask children what they need, most would say toys or games such as Nintendo, or perhaps an iPod or iPad – something they currently desire. You’d be hard pressed to find a child who’d reply, “After a careful study of the fast-growing Chinese market, which will undoubtedly become even more important in the long-term, I would say that I need an education in the Chinese language.”