Communal Tourism Proposal in a Common Assets Wildlife Use and Management Unit of the Mixteca Poblana as a Sustainable Development Strategy

The aim of this work is to evaluate and detonate the sustainable tourism potential of the Wildlife Use and Management Unit, of the common assets of San Mateo Mimiapan, in the Mixteca Poblana (Puebla, Mexico, tropical lowlands) region, through a rural tourism development strategy. Participatory Workshops and field trips were done, as well as experience exchanges with other rural communities which engage in communal tourism in order to make an analysis of the potential for the development of rural sustainable tourism activities. The communal assets contain a high biological, cultural and territorial diversity, with tree and seed fossils which reflect the geologic and historical processes of the region. Therefore infrastructure was established for the creation of a community museum, flora and fauna interpretative tracks, as well as camping services for local public and students of different levels. Strategies are proposed for the development of tourist products in the rural environment, to be operated by local associations. It allows the creation of a business venture through promotion and commercialization plans in order to guarantee a market.