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2017 | OriginalPaper | Buchkapitel

8. Communication Model Design Innovation—Authentic Open Innovation-Culture

verfasst von : Nicole Pfeffermann

Erschienen in: Strategy and Communication for Innovation

Verlag: Springer International Publishing

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Abstract

Innovation is the most important driver of growth. In the digitalized information age, the way of innovating, however, has changed and attaining a better understanding of communication—as a critical factor supporting successful innovation—is exceedingly decisive to strategic success. This chapter answers the question: How can companies develop information communication designs to successfully carry on stakeholder dialogs for enhancing corporate innovation? The objective of this chapter is to present an agile method for communication planning and emphasize the importance of dialog communication in multisensory worlds to shape an authentic open innovation-culture. After presenting a theoretical approach of innovation communication management, this chapter focuses on communication planning and introduces an agile communication method related. In addition, the frame of this chapter Visual and Scent-based Communication describes a new form of communication in the digitalized information age.

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Vorheriges Kapitel Pairwise Communication for Innovation at Work

Nächstes Kapitel Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

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Titel: Communication Model Design Innovation—Authentic Open Innovation-Culture
verfasst von: Nicole Pfeffermann
Verlag: Springer International Publishing
Buch: Strategy and Communication for Innovation
Print ISBN: 978-3-319-49540-8

Electronic ISBN: 978-3-319-49542-2

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-49542-2_8

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