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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Conclusion
verfasst von : Claudio Diniz
Erschienen in: The Luxury Market in Brazil
Verlag: Palgrave Macmillan UK
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The luxury market in Brazil is still at an embryonic stage. It is happening and it is being shaped now. It should not be compared to the luxury market in European countries or in the United States, which are at a well-advanced phase. Brazilians and Chinese alike, as well as Indians and Russians have not yet developed a culture towards luxury and they still buy luxury items to gain social position; therefore a logo is very important.