Consumer Decision-Making Styles in Turkey

Consumer Decision-Making Style defined as a mental orientation that characterizes a consumer’s approach to making choices and it was evaluated as a basic consumer personality, analogous to the concept of personality in psychology. Knowledge of consumer decision-making styles is clearly important to marketers because it is closely related to purchase behavior. Characterizing consumers in this way allows marketers to differentiate their offerings. This research was undertaken to identify decision-making styles of Turkish consumers by using a revised consumer decision-making styles inventory (CSI). Data was collected from an adult consumer sample. Nine decision-making styles factors were identified for Turkish consumers.