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2022 | Buch

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Corporate Responsibility, Sustainability and Markets

How Ethical Organisations and Consumers Shape Markets

herausgegeben von: Prof. Cláudia Simões, Alin Stancu, Dr. Georgiana Grigore

Verlag: Springer International Publishing

Buchreihe : Palgrave Studies in Governance, Leadership and Responsibility

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled.
Bringing together international case studies – including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector – this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance.Chapter 12 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Perspectives on Corporate Responsibility, Sustainability and Markets

Abstract

Organisations operate within evolving market logics and purposes connecting with dimensions of corporate responsibility, sustainability practices, and related community and societal connections. Such market conditions and events catalyse the development of new and innovative market and business arrangements. In this chapter, we raise lines of inquiry that affect organisations, markets and their ecosystems. We highlight the fact that many companies are concerned with the development of market offers that are responsible towards individuals, society and environment. In parallel, stakeholders challenge current dynamics calling for new market practices. Organisations and stakeholders intertwine in a continuous articulated search for quality of life and well-being for current and future generations. The chapter introduces these market and environment dynamics, and follows with a brief presentation of the book’s content.

Cláudia Simões, Alin Stancu, Georgiana Grigore

Markets and Society

Frontmatter

Chapter 2. Consumers’ Value Systems in the Consumption of Sustainable Groceries: An Intercultural Study

Abstract

This research aims to reveal cultural discrepancies in the purchase motives of groceries with environmentally friendly product attributes. The conceptual model builds on Schwartz’s value theory (1992); in addition, the Value-Belief-Norm model from Stern, Dietz, and Guagnao (1995) provides a means to explain how consumers’ values affect their behaviors. Expert interviews and focus group discussions conducted in the two culturally distinct countries of Austria and Sri Lanka analyze this agenda empirically. Results point to the role biospherical, altruistic, and egoistic values play in this context. The observations seem to hold true irrespective of culture, but country-specific factors, such as product price and availability, as well as individual factors, such as awareness of ecological and social issues and trust in certification should be considered as well.

Udo Wagner, Sophie Strobl

Chapter 3. Sustainability and Omnichannel Strategies in the Italian Wine Industry

Abstract

The sustainability issue in the Italian wine industry is increasingly gaining momentum. Wineries today leverage on sustainability in order to obtain a competitive advantage, efficiency, and brand image. The chapter aims to investigate how small and medium Italian wineries implement sustainable practices, the impact of omnichannel strategies on the communication of sustainability issues to consumers and if there is a link between these two issues. In order to pursue this aim we collected data through a survey and in-depth interviews. Findings suggest that the sustainability challenge is becoming a “must have” for Italian wineries and that their focus is on the relationship with the consumers in order to co-define and co-create value through integration of off-line and on-line strategies.

Marta Galli, Roberta Sebastiani, Alessia Anzivino

Chapter 4. A Social Responsibility Map of Spanish Professional Football League Clubs

Abstract

This paper presents a brief yet unprecedented account of the social performance of the Spanish professional football sector, in a context in which recent pressures on the sector toward financial regulation has made its economic production soar, and with this also its importance in society and the media. This context has spurred Spanish football clubs to corporatize and to professionalize their management, with the result that they are increasingly similar to ‘normal’ companies participating, like any other, in a market which is as complex and exacting as the society it forms part of. The market and society at large expect companies to behave responsibly, and football is beginning to respond to this demand.

Roberto Fernández-Villarino, José Andrés Domínguez-Gómez

Chapter 5. Investigating the Effectiveness of Banks’ Non-financial Reporting in Portugal

Abstract

Non-financial reporting legislation was transposed to Portugal from the European Union Directive 2014/95/EU. The non-financial statement should contain enough information for an understanding of the impact of the company's activities, comprising at least the following: environmental, social and worker issues, equality between women and men, non-discrimination, respect for human rights, anti-corruption and fighting against bribery attempts. This study aims to evaluate whether banks have complied with the EU Directive, in the first year of implementation (2017). Results indicate that the mandatory non-financial reporting regulations were mainly fulfilled since the main topics are disclosed. However, there are significant differences among banks in terms of location of information, presentation/communication and details. Therefore, the EU regulations should advance more towards non-financial reporting standardization, improving data comparability among banks.

Aldina Lopes Santos, Lúcia Lima Rodrigues

Chapter 6. Taming Wolves: The High Risk of Unethical Behavior in the Polish Financial Sector and Possible Solution

Abstract

The aim of this paper is to show that the magnitude of unethical behavior in the financial sector is subject to both universal mechanisms as well as specific local conditions. Multiple studies show that financial knowledge within Polish society is very low. At the same international comparisons place Poles as being the citizens most trusting of the banking sector in Europe. Against this backdrop, both research and real-life cases show an increasing problem of unethical behavior in the financial sector. Poland repeatedly experiences scandals within the financial sector. A close look at the financial sector shows very precisely that a successful marriage of ethical behavior, trust and markets requires the right design on the regulatory framework.

Marta Kightley

Stakeholders, Sustainability and Ecosystems

Frontmatter

Chapter 7. Interconnectedness and Vulnerabilities of Markets from Climate Change Pressures and Organized Activism: Lessons from an Emerging Market

Abstract

Burgeoning international sociopolitical emphasis on climate change mitigation and its impact on business and corporate responsibility (CR) is incontrovertible. The insights from this mixed methods, longitudinal study are tri-fold: Firstly, establishes the notion of externationalization of negative impacts by actors from an emerging market to developed markets viz European Union; and vice versa. Secondly, demonstrates the interplay of multi-mode transnational activism on 'vulnerable' stakeholder saliency in climate change mitigation. Thirdly, propounds the influence of cultural dynamics on CR practice in emerging markets, inadvertently challenging the traditional approach to stakeholder thinking. Put succinctly, the insights indicate blurring boundaries, growing interconnectedness and vulnerabilities of markets in the advent of grand challenges. The theoretical proposition calls for an inclusive stakeholder approach in order to strengthen corporate resilience in markets.

Kamala Vainy Pillai

Chapter 8. Trans-sustain: Transversal Competency Management for Integrating Sustainability in the Vocational Education of German Butchers

Abstract

The food industry is in a state of flux and this development is also significantly impacting the traditional butchery trade. In Germany, the professional role of the butcher has progressed in recent years from slaughter and sausage production to the creation of meat-based products within a difficult and highly competitive market. A loss of image is reflected in the declining number of employees and apprenticeships. In addition, there is a lack of future-oriented vocational training concepts for butchers. In light of this, sustainability is one of the most pressing topics that needs to be addressed in this occupational field. In this chapter we discuss the approach of transversal competency management to link the acquisition in sustainability related topics to competencies within the butchery profession.

Carolin Ermer, Julia Schwarzkopf, Kai Reinhardt

Chapter 9. In Search of Morphogenetic Mechanisms to Transform Marketing Systems from Linear to Circular Structural Arrangements

Abstract

Sustainability challenges the linear production and consumption model that currently shapes global marketing systems. In contrast, the Circular Economy (CE) seeks to transform market structures, resources and material flows from linear to circular arrangements. Despite CE’s broad appeal, its uptake remains low; scant theoretical attention is paid to how marketing systems transition and transform. This lack of theorizing restrains society’s ability to shift towards a circular economy. This chapter explores the application of Archer’s social realist theory, The Morphogenetic Approach, to better understand how these systemic shifts could be better realized in the global fashion system. Four complex causal mechanisms are identified to illuminate how the system could be causally reconfigured to enable a circular transition. Systemic implications for theory, policy and practice are deliberated.

Nicola J. R. Thomas

Chapter 10. ‘Fruits of the Same Tree’? A Systematic Review of Corporate Social Responsibility and Social Enterprise Comparative Literature

Abstract

This chapter presents the first systematic review of research works published from 2000 to 2020 in the area of intersection between CSR and SE. Designed to develop a better understanding of the relationship between CSR initiatives and SE organizations and activities, it presents a comprehensive discussion of comparative studies of CSR and SE. Through a literature review, this chapter notes the key questions and notions discussed in the literature, issues previously assessed only to a very limited extent and a number of gaps and shortcomings that deserve further investigation. The results of this study would be beneficial for researchers or practitioners with an interest in CSR and SE.

Sadaf Shariat, Zahra Khamseh

Chapter 11. Ethics and Sustainability: The Role of Sustainable Policy Evaluation Tests

Abstract

This chapter presents a test based on general principles of classical deontology that allows the concrete intention of sustainability of certain policies in political campaigns to be verified. This test allows ecological risks to be minimized in the choice of certain government leaders and functions as anticipatory ethics in the field of governmental policies. It is a model of political evaluation that denounces environmental and public risks. In short, an answer to the question of sustainability must be based not only on education for sustainability but also on economics-based environmental policies. I claim that tests of sustainable policies should be implemented to recognize policies that are contrary to sustainable development and the interest of citizens.

Inês Salgueiro

Open Access

Chapter 12. Models of Capitalism, Institutions and Corporate Social Responsibility

Abstract

The purpose of the paper is to show that the differences in the level of CSR involvement between countries result from the distinct institutional environments characteristic for the different models of welfare capitalism. These models vary in terms of how the institutional arrangements determine the form and level of public provision of social services such as health care, pensions, education and social assistance. It is argued that companies operating under stronger institutional pressure occurring in countries with an extensive welfare state model are less likely to engage in voluntary provision of social services. In contrast, when companies operate in countries with a relatively minor role of the state in creating and redistributing well-being and a relatively low institutional pressure in this regard, their chances of involvement in socially responsible activities are greater.

Robert Kudłak

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Backmatter

Titel: Corporate Responsibility, Sustainability and Markets
herausgegeben von: Prof. Cláudia Simões
Alin Stancu
Dr. Georgiana Grigore
Verlag: Springer International Publishing
Electronic ISBN: 978-3-030-79660-0
Print ISBN: 978-3-030-79659-4
DOI: https://doi.org/10.1007/978-3-030-79660-0