nach oben

Erschienen in:

2017 | OriginalPaper | Buchkapitel

CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility

verfasst von : Franzisca Weder

Erschienen in: Handbook of Integrated CSR Communication

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The article aims to explore and define Corporate Social Responsibility as common sense related discourse in corporations and amongst organizations and their stakeholder and discusses the potential of CSR as “communication content” for media and communication studies. To theoretically capture CSR as “common sense”, issues in general are conceptualized as ‘fields’ in Bourdieu’s sense, complemented by an innovative concept of framing. From a content related perspective, the theoretical reflections enable the definition of CSR as common sense issue by differentiating it from neutral positions and hegemonic frames.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Integrated CSR Communications

Nächstes Kapitel CSR as an Economic, Ethical, and Communicative Concept

https://sustainabledevelopment.un.org/content/documents/Agenda21.pdf

https://www.globalreporting.org/Pages/default.aspx

Generally, in communication studies media are perceived as playing an important role related to power and power generating processes in the society (Hall, 1999); they are understood as influencial, constructive part of the societal consensus.

Benhabib, S. (1992). Models of public space: Hannah Arendt, the liberal tradition, and Juergen Habermas. In C. Calhoun (Ed.), Habermas and the public sphere (pp. 73–98). Cambridge, MA: MIT Press.

Benson, R. (1999). Field theory in comparative context: A new paradigm for media studies. Theory and Society, 28, 463–498.CrossRef

Bergman, M. (2009). Experience, purpose, and the value of vagueness: On C.S. Peirce’s contribution to the philosophy of communication. Communication Theory, 19, 248–277.CrossRef

Bourdieu, P. (1987). Die feinen Unterschiede. Kritik der gesellschaftlichen Urteilskraft. Frankfurt am Main: Suhrkamp.

Bourdieu, P. (1988). Homo academicus. Cambridge: Polity.

Bourdieu, P. (1991). Language and symbolic power (G. Raymond & M. Adamson, Trans.). Cambridge, MA: Harvard University Press.

Bourdieu, P. (1998). On television. New York: New Press.

Bourdieu, P., & Wacquant, L. J. D. (1992). An invitation to reflexive sociology. Chicago: University of Chicago Press.

Bourdieu, P., Beister, H., & Schwibs, B. (2001). Soziologische Fragen (Dt. Erstausg., 1. Aufl). Frankfurt am Main: Suhrkamp.

Brouwer, D. C., & Asen, R. (2010). Introduction: Public modalities, or the metaphors we theorize by. In D. C. Brouwer & R. Asen (Eds.), Public modalities: Rhetoric, culture, media, and the shape of public life (pp. 1–32). Tuscaloosa, AL: University of Alabama Press.

Butler Breese, E. (2011). Mapping the variety of public spheres. Communication Theory, 21, 130–149.CrossRef

Cappella, J. N., & Jamieson, K. H. (1997). Spiral of cynism. The press and the public good. New York: Oxford University Press.

Coleman, J. S. (1995). Grundlagen der Soziologie (Bd. 2, Körperschaften und die moderne Gesellschaft). München, Wien.

Condit, C. M. (1994). Hegemony in a mass-mediated society: Concordance about reproductive technologies. Critical Studies in Mass Communication, 11(3), 205–230.CrossRef

Corlett, J. A. (2001). Collective moral responsibility. Journal of Social Philosophy, 32, 573–584.CrossRef

Crane, A., McWilliams, A., Matten, D., Moon, J., & Siegel, D. (Eds.). (2008). The Oxford handbook of corporate social responsibility. New York: Oxford University Press.

De Vreese, C. H. (2005). News framing. Theory and typology. Information Design Journal and Document Design, 13, 48–59.

Eder, K. (2006). The public sphere. Theory, Culture and Society (London, Thousand Oaks, CA and New Delhi: Sage Pub), 32(2–3), 607–616.

Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.CrossRef

Entman, R. M. (2004). Projections of power. Framing news, public opinion, and U.S. foreign policy. Chicago: University of Chicago Press.

Europäische Kommission (Hg.). (2001). Europäische Rahmenbedingungen für die soziale Verantwortung der Unternehmen. Brüssel: Grünbuch.

Evans, M. R. (2002). Hegemony and discourse. Negotiating cultural relationships through media production. Journalism, 3(3), 309–329.CrossRef

Ferree, M. M., Gamson, W. A., Gerhards, J., & Rucht, D. (2002). Four models of the public sphere in modern democracies. Theory and Society, 31(3), 289–324.CrossRef

Fifka, M. S. (Ed.). (2014). CSR und reporting. Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen. Berlin, Heidelberg: Springer.

Fischer, J. M. (1986). Moral responsibility. Ithaca, NY: Cornell University Press.

Gamson, W. A., Croteau, D., Hoynes, W., & Sasson, T. (1992). Media images and the social construction of reality. Annual Review of Sociology, 18, 373–393.CrossRef

Gamson, W. A., & Modigliani, A. (1987). The changing culture of affirmative action. In R. G. Braungart & M. M. Braungart (Eds.), Research in political sociology (Vol. 3, pp. 137–188). Greenwich, CT: Elsevier.

Gamson, W. A., & Modigliani, A. (1989). Media discourse and public opinion on nuclear power: A constructionist approach. American Journal of Sociology, 95, 1–37.CrossRef

Gerhards, J., & Rucht, D. (1992). Mesomobilization. Organizing and framing in two protest campaigns in West Germany. American Journal of Sociology, 98, 555–595.CrossRef

Giddens, A. (1984). The constitution of society. Outline of the theory of structuration. Cambridge: Polity.

Gitlin, T. (1980). The whole world is watching. Mass media in the making & unmaking of the new left. Berkely, CA: University of California Press.

Goffman, E. (1977/1980). Rahmen-Analyse. Ein Versuch über die Organisation von Alltagserfahrungen. Frankfurt am Main: Suhrkamp.

Gramsci, A. (1971). Selections from the Prison notebooks. New York: International Publishers.

Hall, S. (1980). Cultural studies and the centre: Some problems and problematics. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, media, language: Working papers on cultural studies (pp. 1972–1979). London: Hutchinson.

Hall, S. (1999). Kodieren/Dekodieren. In R. Bromley, U. Göttlich, & C. Winter (Eds.), Cultural studies. Grundlagentexte zur Einführung (pp. 92–110). Lüneburg: zu Klampen.

Heinrich, P. (Ed.). (2013). CSR und Kommunikation. Unternehmerische Verantwortung überzeugend vermitteln. Berlin-Heidelberg: Springer.

Ihlen, O., Bartlett, J. L., & May, S. (Eds.). (2011). The handbook of communication and corporate social responsibility. Oxford: Wiley-Blackwell.

Iyengar, S. (1991). Is anyone responsible? How television frames political issues. Chicago, IL: University of Chicago Press.CrossRef

Jenks, C. (2005). Culture (2nd ed.). New York: Routledge.

Johnson, R. (1993). Editor’s introduction: Pierre Bourdieu on art, literature and culture. In P. Bourdieu (Ed.), The field of cultural production (pp. 1–25). Cambridge: Polity.

Kant, I. (2008). Critique of pure reason (M. Weigelt, Ed. & M. Muller, Trans.). London: Penguin Books.

Karmasin, M., & Weder, F. (2008). Neue Herausforderungen an Kommunikationsmanagement und PR. Wien: Lit-Verlag.

Laslett, P. (1988). Introduction: Locke and hobbes. Two treatises on government. Cambridge: Cambridge University Press.

Lemos, N. [with Dancy, J., & Haldane, J. (Contributors)]. (2004). Common sense: A contemporary defense. West Nyack, NY: Cambridge University Press.

Matten, D., & Moon, J. (2008). ‘Implicit’ and ‘Explicit’ CSR. A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404–424.CrossRef

Matthes, J. (2009). What’s in a frame? A content analysis of media framing studies in the world’s leading communication journals, 1990–2005. Journalism and Mass Communication Quarterly, 86(2), 349–367.CrossRef

May, S., Cheney, G., & Roper, J. (Eds.). (2007). The debate over corporate social responsibility. Oxford, New York: Oxford University Press.

McGuigan, J. (2005). The cultural public sphere. European Journal of Cultural Studies, 8, 427. doi:10.1177/1367549405057827.CrossRef

Mumby, D. K. (1997). The problem of hegemony: Rereading Gramsci for organizational communication studies. Western Journal of Communication, 61(4), 343–375.CrossRef

Paine, T. (2004). Common sense. Westminster, MD: Bantam Books.

Peters, B. (2007). Der Sinn von Öffentlichkeit. Herausgegeben von Hartmut Wessler, mit einem Vorwort von Jürgen Habermas. Frankfurt am Main: Suhrkamp.

Reid, T. (1764/1970). An inquiry into the human mind in the principles of common sense. Edinburgh: A. Mullar. New edition: T. Duggan, Chicago: University of Chicago Press.

Rescher, N. (2005). Common-sense: A new look at an old philosophical tradition. Milwaukee, WI: Marquette University Press.

Roper, J. (2005). Organisational identities, identification and positioning: Learning from political fields. Public Relations Review, 31(2004), 139–148.CrossRef

Rousseau, J. J. (1997). In V. Gourevitch (Ed.), The discourses and other early political writings (Vol. 1, Cambridge texts in the history of political thought). Cambridge: Cambridge University Press.

Semetko, H. A., & Valkenburg, P. M. (2000). Framing European politics. A content analysis of press and television news. Journal of Communication, 50, 93–109.CrossRef

Shah, D. V., Watts, M. D., Domke, D., & Fan, D. P. (2002). News framing and cueing of issue regimes. Explaining clinton’s public approval in spite of scandal. Public Opinion Quarterly, 66, 339–370.CrossRef

Snow, D. A., & Benford, R. D. (1992). Master frames and cycles of protest. In A. D. Morris & C. McClurg Müller (Eds.), Frontiers in social movement theory. New Haven, CT: Yale University Press.

Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. The Academy of Management Review, 20(3), 571–611.

Tankard, J. W., Hendrickson, L., Silberman, J., Bliss, K., & Ghanem, S. (1991). Media frames. Approaches to conceptualization and measurement. Paper presented to the Association for Education in Journalism and Mass Communication, Boston.

Tengblad, S., Ohlsson, C. (2009). The framing of corporate social responsibility and the globalization of national business systems. A longitudinal case study. Journal of Business Ethics, Online Publikation vom November 11, 2009. doi:10.1007/s10551-009-0246-2, April 3, 2011.

Van Gorp, B. (2007). The constructionist approach to framing: Bringing culture back. Journal of Communication, 57, 60–78.

Weder, F. (2012). Die CSR-Debatte in den Printmedien. Anlässe, Themen, Deutungen. Wien: Facultas.wuv.

Weintraub, J., & Kumar, K. (Eds.). (1997). Private and public in thought and practice. Chicago, IL: University of Chicago Press.

Werther, W. B., & Chandler, D. (2006). Strategic corporate social responsibility: Stakeholders in a global environment. Thousand Oaks, CA: Sage Publications.

Williams, R. (1983). Keywords: A vocabulary of culture and society. London: Fontana.

Titel: CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility
verfasst von: Franzisca Weder
Verlag: Springer International Publishing
Buch: Handbook of Integrated CSR Communication
Print ISBN: 978-3-319-44698-1

Electronic ISBN: 978-3-319-44700-1

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-44700-1_2