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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Current Status of Global Wine Ecommerce and Social Media
verfasst von : Gergely Szolnoki, Liz Thach, Dani Kolb
Erschienen in: Successful Social Media and Ecommerce Strategies in the Wine Industry
Verlag: Palgrave Macmillan US
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In this first chapter, the editors focus on the basics of social media and ecommerce. It deals first of all with the definition and the history of social media and ecommerce in the wine industry. Second, it describes in detail the current situation worldwide—based on the literature overview about wine social media as well as ecommerce—and analyzes the importance and the role of this modern platform in the wine business. In addition, this chapter also contains a short case study on the difference between Facebook friends and non-Facebook friends of a winery.