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Erschienen in:
Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

Customer Relationship Management and Social Media in Greek Tourism

verfasst von : D. Belias, E. Velissariou, D. Kyriakoy, L. Vasiliadis, C. Mantas, L. Sdrolias, G. Aspridis, A. Koustelios

Erschienen in: Strategic Innovative Marketing

Verlag: Springer International Publishing

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Abstract

It is important to investigate how managers and employees can build customer relationship management, well known as CRM, with their clients in the tourism sector through the use of social media which is the aim of this research. The research has concluded that an important insight for the Greek companies operating in the tourist sector so to link the CRM with social media so to use the social media as a point where the tourist company can retrieve important information. The research has revealed that there is a lack of research on this field. For this reason it is recommended that a future research will evaluate the best practices used.

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Vorheriges Kapitel Public Policies and Benchmarking in Tourism as a Key to Success for Destinations
Nächstes Kapitel Tourism and Destination Marketing the Case of Greece
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Metadaten
Titel
Customer Relationship Management and Social Media in Greek Tourism
verfasst von
D. Belias
E. Velissariou
D. Kyriakoy
L. Vasiliadis
C. Mantas
L. Sdrolias
G. Aspridis
A. Koustelios
Copyright-Jahr
2019
Buch
Strategic Innovative Marketing

Print ISBN: 978-3-030-16098-2

Electronic ISBN: 978-3-030-16099-9

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-16099-9_8

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