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Erschienen in:
2016 | OriginalPaper | Buchkapitel
2. Definitions, Social Media Types, and Tools
verfasst von : Amy Van Looy
Erschienen in: Social Media Management
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Abstract
Before discussing the multidisciplinary approach of social media in subsequent chapters, this chapter provides the reader with a common understanding. The most important concepts are defined, such as social media, user-generated content, and Web 2.0. The latter concept is also situated in a broader Internet evolution. It is shown how and to which degree traditional communication models and theories apply to social media and how a social ripple effect can be created. Furthermore, social media tools are classified in social media types. This chapter also gives tips and tricks regarding community management, blogging, social bookmarking, and gamification. By discussing different characteristics of social media, the reader gets an idea about which social media types are more suited for which purposes or business goals.