nach oben

Erschienen in:

2023 | OriginalPaper | Buchkapitel

7. Delivering Value Through Sustainable Marketing

verfasst von : Jayant Shah, Kavita Sharma, Komal Gupta

Erschienen in: Contemporary Trends in Marketing

Verlag: Springer Nature Switzerland

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Sustainable marketing has gained much importance over the years due to environmental degradation, rising government and corporate marketers’ concerns, and initiatives adhering to environmental standards. Worldwide, companies are taking sustainable initiatives to contribute positively towards sustainable development goals (SDGs). This chapter discusses the evolution of sustainability marketing against the backdrop of development goals. Further, this chapter covers the reinvention of marketing decisions that address sustainability issues. Sustainable consumption, the role of the government, and major issues and challenges in practicing sustainable marketing are the other relevant discussions covered in the chapter to provide a comprehensive understanding of delivering value for all through sustainable marketing.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Intelligent Automation, Service Robots, and AI – the Service Revolution is in Full Swing

Nächstes Kapitel #BoycottLaalSinghChaddha: Failure to Leverage Twitter

Ansar, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Science, 4(11), 650–655.

Apte, S., & Sheth, J. N. (2016). The sustainability edge: How to drive top-line growth with triple-bottom-line thinking. University of Toronto Press.CrossRef

Atalla, G., Mills, M., & McQueen, J. (2022). Six ways that governments can drive the green transition. Retrieved from https://www.ey.com/en_gl/government-public-sector/six-ways-that-governments-can-drive-the-green-transition

Belz, F. M. (2006). Marketing in the 21st century. Business Strategy and the Environment, 15(3), 139–144.CrossRef

Benevene, P., & Buonomo, I. (2020). Green human resource management: An evidence-based systematic literature review. Sustainability, 12, 5974. https://doi.org/10.3390/su12155974CrossRef

Brassington, F. (2011). Principles of marketing. Pearson Education. https://books.google.co.uk/books?id=qAfSjwEACAAJ

Borland, H., & Lindgreen, A. (2013). Sustainability, epistemology, ecocentric business, and marketing strategy: Ideology, reality, and vision. Journal of Business Ethics, 117(1), 173–187.CrossRef

Charter, M., Peattie, K., Ottman, J., & Polonsky, M. J. (2002). Marketing and sustainability (Published whitepaper). Centre for Business Relationships, Accountability, Sustainability and Society. Retrieved from http://www.cfsd.org.uk/smart-know-net/links/smart-know-net.pdf

Chaudhary, R. (2020). Green human resource management and employee green behavior: An empirical analysis. Corporate Social Responsibility and Environmental Management., 27(2), 630–641. https://doi.org/10.1002/csr.1827CrossRef

Chen, W. C., Su, C. P., & Rogers, M. M. (2019). Measuring the performance of and trade-offs within the triple bottom line. International Journal of Sustainable Transportation, 13(1), 24–35. https://doi.org/10.1080/15568318.2017.1419519CrossRef

Commission of the European Communities. (2002, May 6). Communication from the commission on impact assessment.

Elkington, J. (1994). Towards the sustainable corporation: Win-Win-Win business strategies for sustainable development. California Management Review, 36(2), 90–100.

Elkington, J., & Rowlands, I. H. (1999). Cannibals with forks: The triple bottom line of 21st century business. Alternatives Journal, 25(4), 42.

Elkington, J. (2018). 25 years ago I coined the phrase “triple bottom line.” Here’s why it’s time to rethink it. Harvard Business Review (June 15).

Elkington, J. (2019). Economist returns to triple bottom line. Johnelkington.com.

Fuxman, L., Mohr, I., Mahmoud, A. B., & Grigoriou, N. (2022). The new 3Ps of sustainability marketing: The case of fashion. Sustainable Production and Consumption.

Ghosh, M. (2010). Green marketing—A changing concept in changing times. BVIMR Management Edge, 4(1), 82–92.

Irwin, L., & Schneider, A. B. (2020). A paradigm shift in marketing: Creating value for a more sustainable future. Retrieved from https://thesolutionsjournal.com/2020/12/01/a-paradigm-shift-in-marketing-creating-value-for-a-more-sustainable-future/

Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35(3–4), 277–309. https://doi.org/10.1080/0267257X.2019.1573845CrossRef

Kim, A., Kim, Y., Han, K., Jackson, S. E., & Ployhart, R. E. (2017). Multilevel influences on voluntary workplace green behaviour: Individual differences, leader behaviour, and co-worker advocacy. Journal of Management, 43(5), 1335–1358. https://doi.org/10.1177/0149206314547386CrossRef

Kotler, P., Kartajaya, H., Setiawan, I., & Wiley Inderscience (Online service). (2010). Marketing 3.0: From products to customers to the human spirit. Wiley.

Kumar, V., Rahman, Z., Kazmi, A.A., & Goyal, P.(2012). Evolution of sustainability as marketing strategy: Beginning of new era. Procedia- Social and Behavioral Sciences, 37, 482–489.

Pabian A. (2015). Sustainable prices as an element of the marketing mix. Marketing and Market, No. 4

Peattie, K. (1992). Green marketing. Pitman Publishing.

Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to consumption reduction?”. Journal of Business Research, 62(2), 260–268.CrossRef

Peattie, K., & Belz, F. M. (2010). Sustainability marketing: An innovative conception of marketing. Marketing Review, 5, 8–15.

Pereira, T. H. M., & Martins, H. C. (2021). People, planet, and profit: A bibliometric analysis of triple bottom line theory. Journal of Management and Sustainability, 11(1), 64–73.CrossRef

Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools’ effect on consumers’ purchase behavior. Business Strategy Series, 12(2), 73–83.CrossRef

Sandberg, M., & Polsa, P. (2015, June). Efficiency or sufficiency? The (re) construction of discourses about sustainable consumption in marketing research. In Proceedings of the 40th Annual Macromarketing Conference.

Schiffman, L. G., Kanuk, L. L., & Kumar, S. R. (2011). Consumer behaviour (10th ed.). Pearson Prentice Hall.

Shafaei, A., Nejati, M., & Yusoff, M. Y. (2020). Green human resource management: A two-study investigation of antecedents and outcomes. International Journal of Manpower, 41(7), 1041–1060. https://doi.org/10.1108/IJM-08-2019-0406CrossRef

Slaper, Timothy F., & Hall, Tanya, J. (2011). The triple bottom line: What is it and how does it work? Retrieved from http://www.ibrc.indiana.edu/ibr/2011/spring/article2.html

Sheth, J. N., & Parvatiyar, A. (2020). Sustainable marketing: Market-driving. Not Market-Driven. Journal of Macromarketing, 41(1), 150–165.CrossRef

Song, W., Yu, H., & Xu, H. (2020). Effects of green human resource management and managerial environmental concern on green innovation. European Journal of Innovation Management, 24(3), 951–967. https://doi.org/10.1108/EJIM-11-2019-0315CrossRef

Vardarjan, R. (2019). Environmental sustainability innovations, sustainability stakeholders and the triple bottom line. In Honour of J. N. Sheth, A. Parvatiyar & R. Sisodia (Eds.), Handbook of advances in marketing in an era of disruptions—Essays (pp. 79–92). Sage.

Vila, O. R., & Bharadwaj, S. (2019). Pioneering research on sustainability. in Honour of Jagdish N. Sheth, Atul Parvatiyar and Rajendra Sisodia (Eds.), Handbook of Advances in Marketing in an Era of Disruptions—Essays (pp. 125–32). Sage.

Walker, K., & Wan, F. (2012). The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications. Journal of Business Ethics, 109, 227–242.CrossRef

Winston, A. (2012, May 15). Sustainability: 3M’s sustainability innovation machine. Harvard Business Review. HBR. ORG.

Winston, A. S. (2014). The Big Pivot: Radically practical strategies for a Hotter, Scarcer, and more open world. Harvard Business Review Press.

https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1847812#:~:text=India%20at%20the%2026th,Panchamrit)%20of%20India's%20climate%20action.

https://www.ey.com/en_in/climate-change-sustainability-services/how-esg-reporting-landscape-is-evolving-in-india.

https://docs.wbcsd.org/2011/10/AVisionForSustainableConsumption.pdf. A vision for sustainable consumption – Innovation, collaboration, and the management of choice. (2011). A document published by World Business Council for Sustainable Development.

https://pib.gov.in/Pressreleaseshare.aspx?PRID=1577014.

https://sdgs.un.org/goals.

https://agro.icm.edu.pl/agro/element/bwmeta1.element.agro-25bd2f38-2bb8-4866-9e66-87d06a26bfd8/c/130-138.pdf. Rudawska, Edyta, Frackiewicz and Wiscicka, Malgorzata. (2016) Sustainable Marketing Mix—The Basic Assumptions.

Titel: Delivering Value Through Sustainable Marketing
verfasst von: Jayant Shah
Kavita Sharma
Komal Gupta
Verlag: Springer Nature Switzerland
Buch: Contemporary Trends in Marketing
Print ISBN: 978-3-031-36588-1

Electronic ISBN: 978-3-031-36589-8

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-3-031-36589-8_7