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Erschienen in:
2019 | OriginalPaper | Buchkapitel
3. Describing Data
verfasst von : Chris Chapman, Elea McDonnell Feit
Erschienen in: R For Marketing Research and Analytics
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Abstract
In this chapter, we tackle our first marketing analytics problem: summarizing and exploring a data set with descriptive statistics (mean, standard deviation, and so forth) and visualization methods. Such investigation is the simplest analysis one can do yet also the most crucial. It is important to describe and explore any data set before moving on to more complex analysis. This chapter will build your R skills and provide a set of tools for exploring your own data.