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Erschienen in:
2000 | OriginalPaper | Buchkapitel
Design of Electronic Stores
verfasst von : Ting-Peng Liang, Nian-Shin Chen
Erschienen in: Handbook on Electronic Commerce
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
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The number of electronic stores is increasing in an unprecedented speed. A recent study indicates that store design may affect customer’s decisions on whether to buy electronically. This chapter covers various issues involved in designing an electronic store. We first examine the perspectives of the seller and the buyer. Then, requirements and procedures for building a store are presented. Tools available for building the store are also introduced.