Developing New Brands

We live in a dynamic and rapidly changing world. Increased leisure time, more ‘working mothers’, cheaper travel and the explosion of mass communications have all caused consumers to re-examine their life-styles and aspirations and thus have created new patterns of demand. So now, more than ever before, companies need successful new products: to replace the volume and profits from established products either under attack from competitors, or nearing the end of their life-cycles;to develop their business by seizing fresh opportunities to satisfy consumer demand.