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Erschienen in:
2024 | OriginalPaper | Buchkapitel
50. Development of a Model for the Construction of Corporate Manuals with QR Codes
verfasst von : Carlos Borja-Galeas, Hugo Arias-Flores, Mario Piedra
Erschienen in: Marketing and Smart Technologies
Verlag: Springer Nature Singapore
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Abstract
The creation of a brand manual that includes QR triggers makes it possible to unify and update the traditional editorial design with new technologies. The present study exposes a construction model of these corporate identity manuals and all the processes that must be carried out to obtain positive results in their application. The unit of analysis of this research was developed with three brand manuals from companies in the city of Quito, to which augmented reality QR triggers were included, which allowed access to complementary audiovisual material that helps the suppliers of these companies to use and apply the mark appropriately.