5. Development of Flexible Strategy Game-card: A Case Study

Scorecards developed by the companies all over the globe faced a lot of criticism, and the researchers and practitioners realized a need to look beyond the scorecard. Many developments happened in this direction, out of which one of the attempts made to propose flexible strategy game-card, which intends to support the whole cycle of strategy formulation and execution and emphasizes the concept of game-card rather than scorecard. This chapter makes an attempt to develop a flexible strategy game-card for a case company. This case study has been developed in the context of one of the Indian telecom service-providing firms. The game-card has been developed, and an attempt has been made to draw the comparisons of the game-card with the scorecard, which highlights how the game-cards can be helpful to overcome some of the limitations of the scorecard. The outcome of the study is to present the practical application of this evolving performance management framework, which helps to demonstrate the mechanism for the development of game-card to the body of knowledge related to strategic performance management.