Development Strategy of Shared Mobility Enterprise for Smart Cities

The development of shared mobility is short and unbalanced. To promote a healthy development of shared mobility enterprises, in this study, the development trend of shared mobility from the perspective of market pattern, market capacity, and market ecology based on relevant data is analyzed. The business models of three typical enterprises, Didi, CaoCao, and Uber, are then analyzed from the perspective of value proposition, profit model, promotion model, and operation model, and then from the perspective of integration of resources, mode guidance, and technology driven to build the China’s shared mobility enterprise development hierarchy. Finally, from the perspective of new models, advanced technology, and industrial integration, development strategies and suggestions for future shared mobility enterprises are presented.