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Erschienen in:
Empowering Women Through Access to Information: The Sustainability of a Community Informatics Project in Bangladesh Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Digital Natives and Digital Immigrants in the Creative Economy

How These Groups Adopt and Continually Use Digital Technologies

verfasst von : Shahrokh Nikou, Suellen Cavalheiro, Gunilla Widén

Erschienen in: Sustainable Digital Communities

Verlag: Springer International Publishing

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Abstract

As digitalisation disrupts businesses ever more profoundly, the concern is growing about how creative workers and designers use digital technologies in their day-to-day practices. This study investigates factors that influence the intention of creative workers to use digital technology. The relationships between digital literacy, perceived usefulness (PU), perceived ease of use (PEOU), social norms, attitude towards use, and intention to use digital technology were examined for a sample of 377 respondents. Structural Equation Modelling (SEM) results show that digital literacy significantly impacts the intention to use digital technology. Attitude towards use mediates the relationships between PU, PEOU, and social norms to intention to use digital technology. Based on the results, theoretical contributions and implications are discussed.

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Vorheriges Kapitel Co-learning in a Digital Community: Information Literacy and Views on Learning in Pre-school Teacher Education
Nächstes Kapitel Peeling Back the Layers: Deconstructing Information Literacy Discourse in Higher Education
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Metadaten
Titel
Digital Natives and Digital Immigrants in the Creative Economy
verfasst von
Shahrokh Nikou
Suellen Cavalheiro
Gunilla Widén
Copyright-Jahr
2020
Buch
Sustainable Digital Communities

Print ISBN: 978-3-030-43686-5

Electronic ISBN: 978-3-030-43687-2

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-43687-2_27

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