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Über dieses Buch

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract
Digital transformation affects different areas of society and the economy. It opens up new networking possibilities and allows for cooperation between different actors, who can then exchange data and thereby initiate new processes. In this book, the concept of the digital transformation of business models is explained. Three examples of digital transformation are presented. In addition, existing approaches to digital transformation are shown and a five-phase Roadmap based upon these approaches is presented. The phases are described with their objectives, activities, and tools. In the final section of this book, selected examples are provided.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 2. History of Digital Transformation

Abstract
In this section, the definition of digital and a brief history of digital transformation will be presented. Additionally, we explore the difference between digitization and digitalization. Finally, we will address the similarities and differences between Business Process Reengineering and digital transformation and look at the future of digital transformation.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 3. Digital Transformation of Business Models

Abstract
This chapter introduces relevant definitions for elements pertaining to the digital transformation of business models. These definitions are developed based upon existing definitions from the field of digital transformation. The concept of a business model is also explained. Lastly, the definition and development of the digital transformation of business models is presented.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 4. Selected Examples Demonstrating the Digital Transformation of Business Models

Abstract
This chapter presents three case studies, each of which exemplifies the successful digital transformation of a business model. Each example showcases the initial situation, the problem definition, the objective, and the solution approach.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 5. Existing Approaches

Abstract
The following section introduces three existing approaches to digital transformation that can serve as the basis for a Roadmap.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 6. Roadmap for the Digital Transformation of Business Models

Abstract
This Roadmap is based on the approaches to digital transformation presented here as well as existing theories about business model innovation. The five Roadmap phases are: (1) Digital Reality, (2) Digital Ambition, (3) Digital Potential, (4) Digital Fit and (5) Digital Implementation.
Daniel R. A. Schallmo, Christopher A. Williams

Chapter 7. Summary

Abstract
This book provided two insightful definitions for the digital transformation of business models in Chap. 2.
Daniel R. A. Schallmo, Christopher A. Williams
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