1. Digital Transformation of Global Mobility Markets

Mobility in Germany is now embracing market changes that megatrends like new technologies and regulatory requirements are imposing on the economic landscape. Society’s impending transition to a sharing economy, urbanization, and digitalization are key factors that are triggering a dramatic transformation in customer and producer markets. This book aims to capture, evaluate, and provide detailed and holistic representations of the transformation of established business methods that embrace these megatrends, as well as highlight the emergence of new business models of mobility that actively cater to changing customer requirements. This book, therefore, captures examples from practice such as the evolution of a vibrant start-up network in mobility that pose threats to well-known traditional business models. Using business analysis methods such as the PEST analysis, a business model canvas, and a detailed survey on customer perspectives in Germany, this book aims to equip mobility practitioners, policymakers, management professionals, start-up founders, investors, and students with a critical and thorough analysis of the German mobility industry to enable effective and efficient decision-making that will contribute to consumer-friendly, futuristic, and sustainable mobility solutions.