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Erschienen in:
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2017 | OriginalPaper | Buchkapitel

2. Disneyizing Home Entertainment Distribution

verfasst von : Jason Scott

Erschienen in: DVD, Blu-ray and Beyond

Verlag: Springer International Publishing

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Abstract

This chapter explores Disney’s strategic exploitation of home video (and subsequent home entertainment) media, particularly from VHS to Blu-ray, with distinctive forms of repackaging and repurposing of animated films. Disney, above all other Hollywood studios, has found ways to develop and maintain the value of its library––and to expand the Disney brand, claiming ownership, or Disneyizing, the library titles of subsidiaries and partner production companies (Pixar, Touchstone) and even their own use of the technologies (Disney DVD, Disney Blu-ray). Disney’s actions have been large-scale and prolific, mainly because of the size of the corporation and their actions. This has made Disney particularly influential within the physical home media industry.

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Vorheriges Kapitel Introduction
Nächstes Kapitel ‘Now I Am the Master’: Home Video, Canon, and Authorship Among George, Lucasfilm, Fox, and Fans
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Metadaten
Titel
Disneyizing Home Entertainment Distribution
verfasst von
Jason Scott
Copyright-Jahr
2017
Buch
DVD, Blu-ray and Beyond

Print ISBN: 978-3-319-62757-1

Electronic ISBN: 978-3-319-62758-8

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-62758-8_2