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Erschienen in:
2007 | OriginalPaper | Buchkapitel
Does Information Content Influence Perceived Informativeness? An Experiment in the Hypermedia
verfasst von : Yuan Gao
Erschienen in: Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design
Verlag: Springer Berlin Heidelberg
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This paper reviews research in both information content and perceived informativeness in the literature, and examines the causal effect of two information content factors on perceived informativeness. A 2x2 factorial design was adopted in an experiment involving a hypothetical online retailer. Results from 120 surveys collected show strong support of the two hypotheses in the expected direction, i.e., both price and quality information had a significantly positive effect on perceived informativeness. Data also indicate that perceived informativeness is a significant predictor of visitor attitude toward the site and visitor intention to revisit.