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Erschienen in:
2000 | OriginalPaper | Buchkapitel
Doing Business in China: Staying Ahead of Your Competitors
verfasst von : Lily Chiang
Erschienen in: Management and Organizations in the Chinese Context
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Localization is one of the key factors for a company’s survival and competitiveness in the Chinese market. Companies also need to localize if they want to capture greater local market share. By localization, I mean using local managers to run the business in the local setting, rather than expatriate managers from the parent company.