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Erschienen in:
Computer-Generated Imagery Influencer Marketing—Which Ends of the Continuum Will Prevail? Humans or Avatars? Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

14. Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market

verfasst von : Evelin Machado, Sandra Miranda, Vania Baldi

Erschienen in: Marketing and Smart Technologies

Verlag: Springer Nature Singapore

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Abstract

The objective of the article is to investigate what are the most appropriate communicational strategies for social media in the context of personal brand management, which digital platforms are dominant and how they can be used in the “post-pandemic” job market of COVID-19. To this end, data collection was conducted with professionals specializing in personal branding, the process responsible for personal brand management, in the scenario of Portugal and Brazil. The research seeks to contribute to fill scientific gaps concerning the personal branding theme and provide the labor market with an updated vision aligned with the best practices used by market specialists, from the countries under analysis, in addition to the use by society in general.

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Vorheriges Kapitel Impact of Personal and Contextual Factors on Food Decision-Making
Nächstes Kapitel The Role of Online and Offline Consumer Experience on Word of Mouth, Satisfaction and Brand Love
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Metadaten
Titel
Dominant Communication Strategies and Digital Platforms for Personal Brand Management in the “Post-pandemic” Job Market
verfasst von
Evelin Machado
Sandra Miranda
Vania Baldi
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Marketing and Smart Technologies

Print ISBN: 978-981-9903-32-0

Electronic ISBN: 978-981-9903-33-7

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-99-0333-7_14

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