Dynamic Modelling of Demand Driven Value Networks

Companies are more and more focusing on their core competencies and therefore are increasingly collaborating with partners, forming value networks in order to better react to fast changing market requirements. Value networks for complex products and services are exposed to dynamic changes making it very difficult for a requestor of a product or service to keep track on all suppliers or service providers contributing to a specific request. The modelling of such networks becomes very complex and therefore often diminishes the practical impact of supply network management approaches. This paper proposes a concept for the dynamic modelling of supply networks, introducing the concept of self modelling demand driven value networks. The concept has been proven by applying it to the business domain of strategic supply network development and by implementing a prototype application for the domain mentioned. Apart from introducing the concept, technical issues and design aspects of the implementation are discussed in this paper and the prototype is introduced.