Based on relation of resource allocation and marginal benefit of e-commence provider, both of origin and essence of the 3Q e-business fight were analyzed; and then contents of the contract between e-business company and users were elaborated. Moreover, liability for Qihoo’s breach of the contract in 3Q e-business fight was discussed. Analysis of the contract indicated that blame of infringing on privacy of users from public, media or even a law professor for Tengxun Company is not exactly justicial. Some controversial rules which are not fit for usual practices in the QQ contract such as narrow definition of privacy were found out, whose reason lies in no relevant e-business standards or rules in our country. In the end, this passage points out that actions of government who intervened in market operations of Tengxun Company and QQ Company are inappropriate and unnecessary. Thus, responsibility for facing up to incomplete market rules of e-commence lies with government and government should strengthen market supervision by legislation so as to guide healthy development of e-business market, which is a key lesson we learn from the 3Q e-business fight.
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- Economic Observation in 3Q E-business Fight — According to Analysis of Resource Allocation and Contract
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