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Erschienen in:
The Critical Factors Affecting the Feasibility of the Construction and Operation of a Co-location Datacenter in Kuwait Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

Effect of Socio-Demographic Factors on Consumer’s Attitude Towards Artificial Intelligent Based Digital Voice Assistant

verfasst von : Meenu Mathur, Yogita Mandhyana, Madhulika Chaudhuri

Erschienen in: Global Economic Revolutions: Big Data Governance and Business Analytics for Sustainability

Verlag: Springer Nature Switzerland

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Abstract

This paper aims to examine the role of socio-demographics in forming attitudes toward AI-based digital voice assistants. The study employs the quantitative approach to analyze the socio-demographic data of the study, descriptive statistical methods were applied. The differences in the attitudes towards AI-based digital voice assistants by various demographics were examined using one-way ANOVA statistics. The paper enhances understanding of AI-based digital voice assistants by highlighting the differences in consumer attitudes with regard to gender, age education, income, and occupation levels. Interestingly, the study also confirms a positive significant correlation between usage time and attitude towards the use of digital voice assistants. Utilizing this will surely allow businesses to carry out appropriate customized services/products for reaching the targeted consumers and formulates appropriate business strategies.

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Vorheriges Kapitel The Critical Factors Affecting the Feasibility of the Construction and Operation of a Co-location Datacenter in Kuwait
Nächstes Kapitel Fintech-Enabled Financial Inclusion for Rural Networking
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Metadaten
Titel
Effect of Socio-Demographic Factors on Consumer’s Attitude Towards Artificial Intelligent Based Digital Voice Assistant
verfasst von
Meenu Mathur
Yogita Mandhyana
Madhulika Chaudhuri
Copyright-Jahr
2024
Buch
Global Economic Revolutions: Big Data Governance and Business Analytics for Sustainability

Print ISBN: 978-3-031-50517-1

Electronic ISBN: 978-3-031-50518-8

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-3-031-50518-8_2

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