Effects of Knowledge Creation-Technology Fit on Creation Performance: Moderating Impact of Cognition Styles

Knowledge creation has been developing its own characteristics with respect to its antecedents. A research model is proposed and empirically examined that describes knowledge creation by considering creation task-technology fit (CTTF), creation task mode (goal-driven, goal-free, and goal-frame) and information and communication technology (ICT). Based on the data analysis from 258 valid subjects from research institutes, manufacturing industry, and service industry, research findings suggest that (1) subjects from research institutes, manufacturing industry, and service industry are likely to be significantly concerned with the effect of CTTF on creation merits, (2) the relationships between independent variables and dependent ones are almost not moderated by cognitive style, except ICT showing that subjects with the analytical style regard ICT not a significant predicator of creation task-technology fit while those with intuitive style regard so, and (3) result of moderating effect on the creation task mode shows that goal-driven mode does not reveal significant for the analysis-styled subjects. Implications and discussions are also addressed.