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Erschienen in:
NeuroIS Knowledge Discovery Approach to Prediction of Traumatic Brain Injury Survival Rates: A Semantic Data Analysis Regression Feasibility Study Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS

verfasst von : Peter Walla, Monika Koller

Erschienen in: Information Systems and Neuroscience

Verlag: Springer International Publishing

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Abstract

Emotion is a widely used term in various different fields. The problem is that across and even within those fields scholars are not sharing a common understanding of it. This strongly counterproductive situation hinders ongoing progress and might even lead to false understandings. This conceptual paper offers a solution and also introduces a method called startle reflex modulation (SRM). It has been described since the late 80s in the human literature and is widely used in emotion research to measure raw affective responses. Meanwhile, besides in the frame of basic science studies it has also been applied to clinical and most recently even industry-relevant topics. It is suggested that SRM does indeed represent a highly valuable new approach to quantify affective processing in the context of NeuroIS (e.g. technology acceptance). Often, self-reported affect differs from objectively measured affect.

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Vorheriges Kapitel Proposal for the Use of a Passive BCI to Develop a Neurophysiological Inference Model of IS Constructs
Nächstes Kapitel Measuring Flow Using Psychophysiological Data in a Multiplayer Gaming Context
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Metadaten
Titel
Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS
verfasst von
Peter Walla
Monika Koller
Copyright-Jahr
2015
Buch
Information Systems and Neuroscience

Print ISBN: 978-3-319-18701-3

Electronic ISBN: 978-3-319-18702-0

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-18702-0_24

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