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Journal of Business Ethics

15.04.2024 | Original Paper

Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy

verfasst von: Khalid Mehmood, Yaser Iftikhar, Fauzia Jabeen, Ali Nawaz Khan, Hina Rehman

Erschienen in: Journal of Business Ethics

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Abstract

Plastic consumption is an important aspect of contemporary living, and studies that systematically examine consumers’ plastic waste recycling intentions from an ethical perspective are scarce. Considering the severity of plastic waste recycling problems globally based on the stimulus-organism-response paradigm, this study analyses how the information publicity influences consumers’ plastic waste recycling intentions from an ethical perspective in an emerging market economy. We investigate this link by focusing on the indirect effect of perceived social pressure and the moderating role of media disposition (i.e., media richness and content trustworthiness). Data from a three-wave field survey of 469 household consumers from China showed that social pressure mediated the positive relationship between information publicity and ethical recycling intentions. Additionally, media richness and content trustworthiness moderate the link between information publicity and consumers’ perceptions of social pressure. These findings provide encouraging evidence for applying the SOR paradigm to explain the ethical recycling intention of consumers. The findings may assist policymakers in motivating consumers to think ethically about plastic waste recycling.

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To follow the established terminology in the area of business and consumer ethics the term ethics and morality are used as synonyms (Culiberg 2014) in this study.

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Titel: Energizing Ethical Recycling Intention Through Information Publicity: Insights from an Emerging Market Economy
verfasst von: Khalid Mehmood
Yaser Iftikhar
Fauzia Jabeen
Ali Nawaz Khan
Hina Rehman
Publikationsdatum: 15.04.2024
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-024-05671-6

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