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Information Systems Frontiers
Erschienen in: Information Systems Frontiers 2/2019

09.05.2017

Enhancing mobile data services performance via online reviews

verfasst von: Hua (Jonathan) Ye, Cecil Eng Huang Chua, Jun Sun

Erschienen in: Information Systems Frontiers | Ausgabe 2/2019

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Abstract

The prevalence of portable computational devices like smartphones and tablets has increased the popularity and importance of mobile data services (MDS). However, the flood of new MDS in the market has caused hyper-competition among MDS providers and only a few of them profit. Past studies suggest that online reviews can help MDS providers gain market attention and provide information for improving MDS applications. As a result, MDS providers can leverage reviews to innovate and profit. However, little research has empirically investigated the influences of online reviews on MDS innovation and profitability. This paper studies MDS profitability (popularity) from two angles. We posit that one strategic advantage of certain MDS providers is their ability to rapidly innovate and that innovation inspiration can be derived from reviews ubiquitous in MDS download sites. Our results show that online reviews positively impact MDS popularity directly and indirectly via increasing MDS innovation.
Vorheriger Artikel Leveraging collective intelligence for behavioral prediction in signed social networks through evolutionary approach
Nächster Artikel Way too sentimental? a credible model for online reviews

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Fußnoten
1
We employed standard OLS regression on popularity in order to test the mediating effect.
 
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Metadaten
Titel
Enhancing mobile data services performance via online reviews
verfasst von
Hua (Jonathan) Ye
Cecil Eng Huang Chua
Jun Sun
Publikationsdatum
09.05.2017
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 2/2019
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-017-9763-1

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