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Erschienen in:
An Introduction to: Globalization and Development—Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

Ethnic Food Products in International Trade: ASEAN Agro-food Products’ Marketing Strategy in Canadian Market

verfasst von : Muhammad Mohiuddin, Md. Samim Al Azad

Erschienen in: Globalization and Development

Verlag: Springer International Publishing

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Abstract

Globalization enables the worldwide trade of nontraditional products that used to be considered non-tradable in the international market due to cultural, administrative, and geographical distances. This study conducts a systematic literature review on the marketing strategy for ASEAN agro-food products for the Canadian market. Numerous opportunities to source ethnic agro-food products from ASEAN countries exist but are yet to be explored. Some of the intensive primary marketing strategies examined are country brand image, product differentiation strategy, niche market strategy, placement and promotion strategies, and the 4A marketing strategy. Secondary strategies that can be adapted by ASEAN countries to enter the Canadian agro-food market were also addressed. This analysis will enable ASEAN agro-food exporters to explore and succeed in Canadian market.

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Metadaten
Titel
Ethnic Food Products in International Trade: ASEAN Agro-food Products’ Marketing Strategy in Canadian Market
verfasst von
Muhammad Mohiuddin
Md. Samim Al Azad
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Globalization and Development

Print ISBN: 978-3-030-11765-8

Electronic ISBN: 978-3-030-11766-5

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-11766-5_14

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