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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Event Controlling and Performance Measurement
verfasst von : Stefan Luppold, Hans Rück
Erschienen in: Trends and Issues in Global Tourism 2011
Verlag: Springer Berlin Heidelberg
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Events are a relatively new communication instrument and their effectiveness and efficiency have been hardly explored yet. Nevertheless, the economic importance of events has continued to grow in the course of the recent one and a half decades (cf. fig. 1). This has raised an increasing interest in the possibilities of event performance measurement in order to keep the fast growing event budgets under control.