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Erschienen in:
A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Examining the Cultural Differences in Acceptance of Mobile Augmented Reality: Comparison of South Korea and Ireland

verfasst von : Hyunae Lee, Namho Chung, Timothy Jung

Erschienen in: Information and Communication Technologies in Tourism 2015

Verlag: Springer International Publishing

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Abstract

Augmented Reality (AR) is one of the emerging technologies used in cultural heritage tourism sites around the world. However, the process of having behavioural intention to use AR can be varied in different culture. Thus, this study selected two different countries, South Korea and Ireland, having high smartphone penetration rates, but with very different cultural profiles, and investigated the impact of cultural difference on acceptance of AR application (app) in cultural heritage tourism sites. Further, this study focused on the aesthetic and hedonic characteristics of AR apps from the perspective of hedonic information system. The results showed that aesthetics of AR have the strongest influence on perceived enjoyment. Also, as expected, South Korea, having high power distance, collectivism, and high uncertainty avoidance culture, displayed stronger dependence on social influence and hedonic characteristics of AR. Based on these findings, we present theoretical and practical implications.

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Vorheriges Kapitel Google Glass Augmented Reality: Generic Learning Outcomes for Art Galleries
Nächstes Kapitel Investigating User’s Information Needs and Attitudes Towards Proactivity in Mobile Tourist Guides
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Metadaten
Titel
Examining the Cultural Differences in Acceptance of Mobile Augmented Reality: Comparison of South Korea and Ireland
verfasst von
Hyunae Lee
Namho Chung
Timothy Jung
Copyright-Jahr
2015
Buch
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_35

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