Anzeige
Erschienen in:
2016 | OriginalPaper | Buchkapitel
Exploring Assessments of Active/Experiential Learning Contexts in Business Courses
verfasst von : Jason Flores, Carol Howard
Erschienen in: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
The importance of utilizing active learning methods to enhance students’ skill sets is reflected in AACSB International’s Standard 13 (2013). The increased emphasis on active learning approaches has led to many fruitful efforts by marketing educators to develop methods that utilize such enhanced learning approaches (e.g., Camarero et al. 2009; Elam and Spotts 2004; Hart and Mrad 2013; Razzouk et al. 2003). While these and other approaches are critical in the development of active learning techniques for marketing education the need to assess various factors that may impact the effectiveness of various active learning techniques and contexts remains.