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Erschienen in:
Embedding Social Responsibility in HE Corporate Communications Degrees. The Place of CSR in Teaching Corporate Communications Programs (Advertising, Branding and Public Relations) Kapitel lesen Erstes Kapitel lesen

2017 | OriginalPaper | Buchkapitel

10. Exploring Post-Financial Crisis CSR Digital Communications by MNEs in Mexico

verfasst von : María Castillo, Virginie Vial

Erschienen in: Corporate Social Responsibility in the Post-Financial Crisis Era

Verlag: Springer International Publishing

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Abstract

The 2008 global financial crisis triggered negative economic, social, and, potentially, environmental impacts; cut available resources; and increased the need for widespread positive corporate social responsibility (CSR) action and communication. Companies should thus profit from the wide coverage and relative low cost of social media communication. In this chapter, we explore current CSR communication trends through an analysis of CSR digital communication patterns from the 50 largest Multinational Enterprises (MNEs) operating in Mexico. Although the use of digital, yet conventional, proprietary CSR communication channels—from corporate websites to annual reports—has become standard practice, we find that a significantly low percentage of companies exploit social media. We explore and discuss the potential reasons for such a failure and draw theoretical as well as practical implications.

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Vorheriges Kapitel The Need for a Responsible Public Administration
Nächstes Kapitel Value Chain and CSR of Global Pharmaceutical Companies: A Framework to Define Practices
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Metadaten
Titel
Exploring Post-Financial Crisis CSR Digital Communications by MNEs in Mexico
verfasst von
María Castillo
Virginie Vial
Copyright-Jahr
2017
Buch
Corporate Social Responsibility in the Post-Financial Crisis Era

Print ISBN: 978-3-319-40095-2

Electronic ISBN: 978-3-319-40096-9

Copyright-Jahr: 2017

DOI
https://doi.org/10.1007/978-3-319-40096-9_10

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