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Erschienen in:
Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism Kapitel lesen Erstes Kapitel lesen

2018 | Supplement | Buchkapitel

Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens

verfasst von : Mahdokht Kalantari, Philipp Rauschnabel

Erschienen in: Augmented Reality and Virtual Reality

Verlag: Springer International Publishing

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Abstract

Not much research has been done to understand how consumers react to wearable technologies that mix virtual and real worlds in glasses-like wearable devices. Drawing up on various technology acceptance and media theories, the authors develop a model to understand how people react to Augmented Reality Smart Glasses (ARSGs) using the example of Microsoft HoloLens. Results show that consumer’s adoption decision is driven by various expected benefits including usefulness, ease of use, and image. However, hedonic benefits were not found to influence the adoption intention. In addition, this research shows that the influence of the descriptive norms on the adoption intention outperforms the influence of the injunctive norms, which are established drivers of technology acceptance research. Theoretical and managerial implications of these findings are discussed.

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Vorheriges Kapitel A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses
Nächstes Kapitel Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage
Fußnoten
1
With VR-devices (e.g. Oculus Rift), users immerse themselves in a virtual world that shuts out the external environment, totally immersing the user in the virtual reality.
 
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Metadaten
Titel
Exploring the Early Adopters of Augmented Reality Smart Glasses: The Case of Microsoft HoloLens
verfasst von
Mahdokht Kalantari
Philipp Rauschnabel
Copyright-Jahr
2018
Buch
Augmented Reality and Virtual Reality

Print ISBN: 978-3-319-64026-6

Electronic ISBN: 978-3-319-64027-3

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-64027-3_16

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