Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Approaching and Extending Business Networks—An Agenda for New Research Challenges Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

4. Extending the Role of Consumers: From Marketing Targets to Participants in Business Networks

verfasst von : Jimmie G. Röndell, David Sörhammar

Erschienen in: Extending the Business Network Approach

Verlag: Palgrave Macmillan UK

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

In traditional theories and models of the consumer marketing process, the active role in the marketing process is assumed to be confined to the business firm and/or constellations of commercial actors in a business network, while the role of the consumer is one of an isolated, receptive and, at most, merely re-active individual. By postulating an isolated, undistorted one-way flow of pre-allocated information regarding products (goods and services), the customer is implicitly described as somewhat exogenous to the marketing activities of firms and the business network (cf., Jensen-Schau et al. 2009).

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel From Anonymity to Identity: Network Transformation in Economies and Industries in Transition from Plan to Market
Nächstes Kapitel The Role of NGOs in Business Networks: Partnership in Innovation
Literatur
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13, 411–454.CrossRef
Ballantine, P. W., & Martin, B. A. S. (2005). Forming parasocial relationships in online communities. In G. Menon, & A. R. Rao (Eds.), Advances in consumer research (pp. 197–201). Duluth: Association for Consumer Research.
Bettman, J. R., & Park, C. W. (1980). Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis. Journal of Consumer Research, 7, 234–248.CrossRef
Churchill Jr., G. A. (1999). Marketing research: Methodological foundations (7th ed., ). Fort Worth: Dryden Press.
Ekeh, P. P. (1974). Social exchange theory: The two traditions. London: Heinemann.
Hansen, T. (2012). Internet or traditional stores: Identifying influences on consumers’ mobile phone purchases. Licentiate thesis 50, Uppsala University, Department of Business Studies, Uppsala.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9, 132–140.CrossRef
Jensen-Schau, H., Muniz, A. M., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73, 30–51.CrossRef
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Upper Saddle River: Prentice Hall.
Lanning, M., & Michaels, E. (1988). A business is a value delivery system. McKinsey Staff Paper 41.
Levy, S. J. (1959). Symbols for sale. Harvard Business Review, 37, 117–124.
Lewicki, R. J., & Bunker, B. B. (1996). Developing and maintaining trust in work relationships. In R. M. Kramer, & T. R. Tyler (Eds.), Trust in organizations: Frontiers of theory and research (pp. 114–139). Thousand Oaks: Sage.CrossRef
Maffesoli, M. (1996). The time of the tribes: The decline of individualism in mass society. London: Sage.
Pan, L.-Y., & Chiou, J.-S. (2011). How much can you trust online information? Cues for perceived trustworthiness of consumer-generated online information. Journal of Interactive Marketing, 25, 67–74.CrossRef
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: Free Press.
Selltiz, C., Wrightsman, L. S., Cook, S. W., & Balch, G. I. (1976). Research methods in social relations. New York: Holt Rinehart and Winston.
Statistics Sweden. (2014a). ICT usage in enterprises 2014.
Statistics Sweden. (2014b). Use of computers and the internet by private persons in 2014.
Swaminathan, V. (2003). The impact of recommendation agents on consumer evaluation and choice: The moderating role of category risk, product complexity, and consumer knowledge. Journal of Consumer Psychology, 13, 93–101.CrossRef
Thompson, C. J., Locander, W. B., & Pollio, H. R. (1989). Putting consumer experience back into consumer research: The philosophy and method of existential-phenomenology. Journal of Consumer Research, 16, 133–146.CrossRef
Yamagishi, T., & Cook, K. S. (1993). Generalized exchange and social dilemmas. Social Psychology Quarterly, 56, 235–248.CrossRef
Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure, 1840–1920. Research in Organizational Behavior, 8, 53–111.
Metadaten
Titel
Extending the Role of Consumers: From Marketing Targets to Participants in Business Networks
verfasst von
Jimmie G. Röndell
David Sörhammar
Copyright-Jahr
2016
Buch
Extending the Business Network Approach

Print ISBN: 978-1-137-53763-8

Electronic ISBN: 978-1-137-53765-2

Copyright-Jahr: 2016

DOI
https://doi.org/10.1057/978-1-137-53765-2_4

Premium Partner

    Bildnachweise